I believe in emotional branding.

I don't believe in public companies... I would prefer to risk my own money, make any necessary changes fast and grow as quickly as possible.

I am president of Russian Standard Company, biggest luxury vodka in Russia. My bank, Russian Standard Bank, issues biggest number of credit cards in Russia. I want for Russian people to have their own best vodka, their own best bank, their own best credit card.

I had dreams about working for a big foreign company.

I had English grammar book and started to teach myself. I read 'Catcher in Rye,' in Russian. I was amazed at freedom in 'Catcher in Rye!' Freedom to have those perceptions of life!

If you do things you like to do, then your life will be easy.

I own 100% of everything because I like to control what I do.

I launched Imperia at the Statue of Liberty because I wanted to use something symbolic. I like American society because it always wants to do something new and better.

I started like many young Russian people in the beginning of perestroika when it seemed that everything was possible.

Considering that Americans are now moving away from whiskey, moving away from brown spirits in general, I believe that they will all join Russians who drink vodka straight. They will sip it like cognac.